Client: MAXHOSA BY LADUMA.
Project: 'My Heritage, My Inheritance' Fashion Film
Date: April 2014
We are proud to release our first production for our first client. This was a deep, introspective job for us and we’re very happy to be kicking off our reel with an authentically African brand that is taking the world by storm.
The brief was to show the world that Africa is where it’s at, and to get people to believe in the vision of the brand. And obviously to drive people to visit the brand’s new website: www.maxhosa.co.za
Big up the gang that made it!
Director: Batandwa Alperstein, @takezito
Producer: Cherize Ross, @sureeyes
Director of Photography: Kent Satram, @kaapstadkent
Editor: Zunaid Green, @zunaidtheeditor
Cast: Sakhumuzi Fonya, Lutho Kote, Themela Langa, Thami Mazana
Dancers: Yamkela Bambatha, Sibusiso Mfeketho, iKapa Dance Theatre
Choreography: Theo Ndindwa, iKapa Dance Theatre
Digital Imaging Technician: Christian Denslow
Lighting: Brent Sauls
Grip: Johan Schoeman
Production Assistant: Rozano Daniels
Art Department: Karabo Makenna & Cobus Engelbrecht
Music Composition: Graham Ward, Wardwide Music & Ross McDonald, heypapalegend.com
Colourist: Francesca Sevillano Barredo, 744digital.co.za
Studio & Equipment: PANAVISION
Additional: Simon Deporres, simondeporres.com; Costas Leather Shoes.